It’s important to keep in mind that the difference between a free site audit tool and a paid version is massive in terms of capability and reliability. Ahrefs has its own version, SEM Rush has their own auditor, and then some more niche specific tools like Screaming Frog and Sitebulb exist as well that exclusively provide audit services.Īll of these tools are premium (paid) SEO tools but have the best reputation for being thorough, accurate, easy-to-use, and comprehensive. We have our own Website Audit tool, but plenty of tools have popped up since we first started.
When you get into thousands, tens of thousands, or hundreds of thousands of pages and resources on a website, an audit tool becomes absolutely necessary, although a manual element still must exist for an effective audit.įortunately, there are several SEO tools available to make website audits even easier. Even for seasoned SEO pros, conducting a site audit is no cakewalk – especially for older, larger websites. Add regular site audits to your process to ensure that your site (or your client’s site) is always set up for SEO success.Ĭonducting a manual site audit is a lot of work. SEO is a continuous effort that involves the consistent checking and optimizing of your website.
Not addressing these issues could mean a plateau or even decrease in traffic, or a decrease in conversions. It determines whether your website is fully optimized for search engine traffic, has any broken files or links, loads quickly, is user-friendly and has top-notch content.Ĭonducting regular site audits is important because even though your site may still be generating traffic, you want to be sure that it is reaching its full potential. Generate a Checklist of All Site IssuesĪ site audit is done to identify a wide range of website issues. Make it Easy for Users to Find What They are Looking for.Run Your Website URL Through the Site Audit Tool